food

Avoiding “America’s Biggest Rip-offs”

CNNMoney put together a list of “America’s Biggest Rip-offs,” which include things like text messages (marked up 6500% with some cell plans), college textbooks (which cost the average student $900 a year), and popcorn at the movies (no surprise here, they charge nine times what it costs to make it). But for every rip-off, there’s usually …

Why You Buy What You Buy and Do What You Do: Because It’s Easy

“Cognitive fluency,” in psychologist phraseology, is the human tendency to prefer things that are familiar and easy to understand. This tendency plays into just about every decision you make—what you deem beautiful, what political messages resonate, what products earn your loyalty (and dollars), and so on. It’s even been shown that the …

Fast Food: A 13-Times-Per-Month Habit

And that’s after numbers dropped off due to the recession. In 2006, 18- to 34-year-old Americans—a group known as “super fans” who have accounted for half of all visits to some fast food franchises—ate burgers, fries, nuggets, and other drive-thru favorites almost 19 times a month.

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