Members of Gen Y—the “millennials” born roughly between 1980 and 1995—are perhaps the most studied demographic in history. We know everything from how often they post on Facebook and Twitter, to what degree they really want to be able to wear jeans at work. Here’s one more factoid about this group that retailers are sure to take note …
coupons
Get an Edge on Razor Manufacturers: 8 Strategies to Save on Shaving
Most men take little joy in shaving. Keeping a clean-shaven face is an obligation — a chore that’s necessary for maintaining a professional appearance on the job, and perhaps to maintain some semblance of attractiveness to …
The War Against Couponers: Double Coupons Going Way of the Dinosaur
As of April 1, yet another major supermarket chain has put an end to double coupons, in which a store matches a manufacturer coupon, doubling the discount. The move comes amid a larger strategic war against “extreme couponing” …
Maybe Shoppers Don’t Want ‘Fair and Square’ Prices After All
At some level, all shoppers know that a game is being played in every aisle of every store. Original prices, weekly promotions, clearance racks, coupons, Black Friday, blue-light specials, flash sales, oddly specific prices …
Casting Call for ‘Extreme Cheapskates’
Do you go dumpster-diving for your wife’s anniversary gift? Do you dine on cow’s hearts and goat’s heads, so long as the price is right? When you hear the words “reusable toilet paper,” do you think “Brilliant!” rather than
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Stores Confront Extreme Couponers’ Tactics With Policy Changes
For extreme couponers who pay only a few bucks for an entire shopping cart’s worth of goods, or even earn money on their shopping trips by reimbursing coupons with a higher value than the item’s price, couponing practically …
Are the Money-Saving Strategies on ‘Extreme Couponing’ Bogus?
If you’ve ever watched the TLC show “Extreme Couponing,” at some point you probably thought something along the lines of: $500 worth of groceries for $6.79? There’s no way things could work this way in real life. At least in the …
A Quarter of Extreme Couponers Have Incomes of $75,000 or More
When researchers from the University of Arizona set out to study people’s couponing habits and motivations, they discovered that a significant number of the most die-hard coupon aficionados aren’t clipping out of financial need. …
Save Money With a New All-Digital No-Clipping, No-Printing Non-Coupon
It’s not a coupon. It’s not exactly a rebate either. Saving money requires the shopper to purchase specific brands, but it’s not necessary to make all purchases at one time, nor even at the same store. Facebook is involved.
Daily Deals: More For the Rich Than the Poor, More About Spending Than Saving
The main selling point for Groupon, LivingSocial, and other daily deal vendors is how much the consumer saves through the use of discounted vouchers. But a couple of new studies demonstrate a point that should be obvious, but …
If American Consumers Won’t Save the Economy, Maybe Foreigners Will
Consumer spending accounts for 70% of all economic activity in the U.S. So in order for the economy to fully recover, consumers need to be willing to part with their cash frequently and in large quantities. The problem is that …
