The end of Thanksgiving week represents the high point of American consumption — a purposefully designed fast and frenzied shopping atmosphere at stores all over the country. And that’s exactly how many shoppers like it.
coupons
Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting
Hey shoppers, are you feeling overwhelmed? Burned out? Thoroughly confused? You’re not alone.
Former ‘Extreme Couponer’ Admits: It’s a Waste of Time
For obvious reasons, the idea that you can snag hundreds of dollars worth of groceries for next to nothing has become exceptionally popular with today’s debt-ridden, budget-strapped masses. But does the “extreme couponing” …
JCPenney: Forget Coupons and Black Friday Sales. How About a Free Photo Instead?
The reason why door buster deals, coupons, dramatic markdowns, and a short-lived sales are staples of the retail holiday scene is simple: They drive traffic into the stores. So how does a store attract customers when it’s sworn …
JCPenney Would Be Doing Great If the Stores Were Less Like JCPenney
In a meeting with analysts this week, JCPenney CEO Ron Johnson—the retail superstar famous for making the Apple Store a monster success—proudly showed off a model of the JCPenney store of the future, featuring an assortment …
Why Gen Y Loves Restaurants – And Restaurants Love Them Even More
We’ve all heard that young people in America today are very likely to have loads of student loan debt, relatively little cash to spend, and roommates they know as “Mom” and “Dad.” Interestingly, despite their strapped financial …
The $40 Million Counterfeit Coupon Caper
Why Everyone Should Be Shopping Online—While in Actual Stores
“Showrooming,” the practice in which consumers check out merchandise in a physical store and then buy it at a cheaper price online, is the bane of brick-and-mortar retailers everywhere. It’s got to be extra insulting when …
More Troubles for JCPenney: Top Executive Departs Amid Sales Slump
Ron Johnson was brought in as JCPenney’s new CEO last year largely due to his experiences with two of the most phenomenal success stories in retail in recent history: Target and Apple Store. What does it mean that Johnson’s …
Let’s Hope You’re Not Taking Real-Life Money Lessons from ‘Reality’ Shows
Guess what? Reality shows aren’t that real. This news shouldn’t come as a shock. Yet it is still surprising—and worrisome—to hear about the latest scandal involving the home-buying show “House Hunters.” Each of the program’s …
JCPenney Is Already Going Back to the Discounting Well
The ground-breaking retail makeover of JCPenney engineered by former Apple Store executive Ron Johnson has been rooted in the concept of everyday low prices. Instead of inflating original prices that’ll inevitably be drastically …
Why JCPenney’s ‘No More Coupons’ Experiment Is Failing
The new JCPenney sounds so appealing on paper. Earlier this year, the retailer announced that “fake prices”—inflated big time to make markdowns seem more tempting—would disappear, to be replaced with a “fair and square” …