It’s common wisdom that you’re more likely to make a sale if you build rapport with a customer. Instead of focusing on the transaction, emphasize the connection by doing these three things:
Leading in a Crisis
Every business gets tested eventually; how you lead your team through that crisis could have a lot to do with how you come out the other side.
Murdoch Says ‘YES’ to the Yankees: Why the Deal Could Help Fox Take On ESPN
Why Cyber Monday Sales Will Be Epic
Online specials on par with Cyber Monday have been popping up weeks before actual Cyber Monday, and we’re just coming off of a dramatically expanded Black Friday weekend, which began in full force on Thanksgiving night and …
Black Friday Results Are In: The Centerpiece of a Huge Multiday Bricks-and-Clicks Shopping Spree
If retailers were concerned solely with in-store sales on Black Friday, then Black Friday 2012 was something of a dud. But the idea of Black Friday has expanded far beyond the day itself, as has the traditional in-store experience.
Use Sound Bites to Make Your Presentation Stick
Clear and well-articulated presentations are a pleasure to listen to, but they won’t necessarily be remembered. On the other hand, great quotes get picked up and repeated — whether at the water cooler, in blog posts, or on social media.
20 Big Black Friday Sales Available for Online Shoppers
It’s possible—advisable even—to avoid the mall on Black Friday. But that doesn’t mean you must miss out on all of the deals on Black Friday, when 40% or more off is an easy click away.
Black Friday 2012 Factoids: What to Talk About While Elbowing Your Way through the Mall
Here are some Black Friday data points to enlighten (and perhaps annoy) shoppers while they’re waiting in line for stores to open up, wondering whether prices will be cheaper next week, or arguing with a driver in the parking lot after getting into a car accident:
Black Friday 2012: The Must-Read Guide Before Hitting (or Skipping) the Mall
Are you prepared to shop, then shop some more? Get ready…get set…but wait! Read this before going off to the mall and making tons of purchases you’ll later regret.
This Is Your Brain on Black Friday Shopping
Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.
Will the Kevin Clash Scandal Hurt the Sesame Street Franchise?
The resignation of Kevin Clash – the voice of “Sesame Street’s” Elmo – following allegations of sexual relations with at least two underage boys may have short-term repercussions for the PBS kids’ show. But in the long …
On Europe’s Thanksgiving Menu: Stiffing Greece
The E.U.’s failure to unblock loans to Athens and U.K.-budget wrangles likely will make for a rancorous summit