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This Is Your Brain on Black Friday Shopping

Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.

Black Friday: Fast and Frenzied

The end of Thanksgiving week represents the high point of American consumption — a purposefully designed fast and frenzied shopping atmosphere at stores all over the country. And that’s exactly how many shoppers like it.

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