Creating a Pay-Per-Click Advertising Campaign
If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part.
Articles from Contributor
How to Recharge Your Leadership in Trying Times
It’s been a tough five years for the economy and anyone associated with it. The worst recession and bear market since the 1930s. Shrinking nest eggs. Mass layoffs. Chronic unemployment and underemployment. And those lucky enough to have jobs can find themselves burdened by fear of job loss and the pressure to “do more with less.”
The Perils of Small Business Expansion
The goal of any business – small or otherwise – is to grow, but growth can bring with it unexpected headaches.
How to Protect Your Intellectual Property
One of the scariest things for an entrepreneur is the fear that someone might steal your idea. While you can’t completely eliminate the threat of intellectual property theft, there are some basic steps you can take to protect yourself.
When to Let Go and Delegate
As an entrepreneur, you typically want to do it all yourself, but there comes a time when you need to turn over some responsibilities to someone else. In fact, that should be your goal if you want your company to grow.
How to Make Display Advertising Work for Your Small Business
Display advertising can be a great way to build brand recognition for your up and coming business, but you need to follow a few simple practices to get the most out of your online advertising dollars.
Creating an Excuse-Free Company
Want to move beyond blame to a culture of accountability? Start with yourself.
Crowdfunding Could Be the Boost Your Startup Needs
If you haven’t heard of crowdfunding, you might want to at least take a look at it. It could be an easy way to fund your startup.
Should Your Small Business Use Daily Deal Services?
The idea is enticing: You could potentially drive hundreds, if not thousands, of new visitors to your small business by using daily deal services like Groupon or Social Living. But before you jump in, know the risks.
Learn From Your Competitors
You can learn a lot from your competitors – and their websites and search rankings may be a good place to start.
Why Employees Leave – And How to Keep Them
Unemployment may be high, but top employees are still in demand, so it’s a good idea to look for signs that an employee may be thinking of leaving while you can still do something about it.
Hiring in the Digital Age
Resumes and references may still be around, but social media and the current managerial obsession with data are completely changing the hiring process.