If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part.
Start by thinking about the words and phrases potential customers might use to find you, advises Tamara Weintraub of ReachLocal. Think about both your business category and your specific products and services, and make sure the terms are used on your website so potential customers find them when they get there.
Long-tail keywords – those with three or more words – are a good idea because they’re better targeted and likely cost less. Think about search questions users might type and choose relevant keyword strings from those. And if your business is primarily local, selecting local keywords is important too.
Also, consider opting out of search terms that might not apply to you, like “cheap” or “luxury.”
And once your campaign is up and running, monitor the results and refine your keywords if necessary.
Adapted from 7 Tips for Creating a PPC Keyword List at Small Business Computing.