A newsstand on the Upper East Side of New York on Oct. 19, 2012
New York magazine will switch from weekly to bi-weekly publishing in March, the magazine announced Monday, cutting its 42 issues per year down to 26.
The magazine will also publish three additional special issues (for best doctors, the annual gift guide and a food-and-drink issue), and the change will likely save the company about $3.5 million, according to the New York Times.
Magazine publishers across the industry have struggled in recent years, and New York has struggled since 2008. It has a current subscriber base of just over 400,000, according to the Alliance for Audited Media, and this year ad pages are down 9.2 percent compared to last year. But there’s hope online: its website traffic grew 19 percent in the last eight months.
The magazine will get thicker, with 20 percent more content per issue and a new fashion section called the Cut (named after its fashion blog). And the extra cash will be invested in the magazine’s website, which will expand with a new blog on the science of human behavior, as well as increased coverage of politics, culture and fashion.