The family-“Friendly” chain best known for its ice cream is obviously troubled. Friendly’s filed for Chapter 11 Bankruptcy last fall, closed more than 100 restaurant locations in a few short months, and in February saw its CEO, Harsha Agadi, resign after 18 months on the job. More recently, a consumer survey gave Friendly’s especially low ratings for cleanliness, mood, and service. The new CEO, John Maguire, a former executive at the highly successful upscale “fast-casual” chain Panera Bread, has promised a “back to basics” approach in which oddball items like the quesadilla and bourbon barbecue chicken will disappear from the menu. But reviving Friendly’s tired brand and refreshing the grungy, dilapidated appearance of its restaurants may be impossible tasks. “There is just not one thing Friendly’s does better than everyone else,” one restaurant expert noted. “I wonder if they won’t go the way of Howard Johnson’s.”