Daniel “Rudy” Ruettiger, the walk-on Notre Dame football player made famous in the movie that bears his name, was recently charged by the Securities and Exchange Commission with deceiving investors. Rudy owned a sports-drink company, called (of course) “Rudy,” and was allegedly luring investors into buying shares through his feel-good story as well as fake taste tests and sales. The SEC charged that “the company primarily served as a vehicle for a pump-and-dump scheme that occurred in 2008 and generated more than $11 million in illicit profits.” In December, without admitting or denying the allegations, Ruettiger paid $382,000 to settle claims that he had defrauded investors. Our advice: Stick to Gatorade.
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Rudy for “Rudy” Sports Drinks