This is no short-lived sale we’re talking about. The company is simply continuing its never-ending quest to produce a decent coffee table, among other products, at the lowest price possible. While most retailers devote much of the time trying to figure out how to charge more for the goods they sell, IKEA’s thrifty, minimalist …
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The Passive-Aggressive, Total Cheapo Gift Guide for Mother’s Day
The National Retail Federation expects a rise in Mother’s Day spending this year: The average celebrant will spend $140.73 on mom, up from $126.90 last year. Consumers are expected to drop billions on restaurants, flowers, greeting cards, and candy—and interestingly enough, much of this spending goes against the wishes of Mother’s Day …
166 Money Tips, Special William and Kate Royal Wedding Edition
Joining in the royal wedding frenzy, and arguably slightly more tasteful than souvenirs like Crown Jewels condoms, here’s this week’s roundup of consumer and personal finance tips—including some money-saving advice to take away from William and Kate’s nuptials.
Consumer Research Roundup: 7 Studies Explaining Why You Buy, Why You Have No Free Time, and Why a Designer Good Purchase Can Snowball
Also, there are theories as to why the layout of IKEA stores is so damn confusing, and why the presence of a Walmart in your neighborhood may have caused you to gain weight.
It’s a Deal: Kids Eat Free at IKEA
Now through July 5, you can choose three items (choices include meatballs, mac and cheese, two cookies, yogurt, and chocolate milk) to make a kids’ meal at IKEA free of charge. No purchase necessary. For kids under the age of 12 only. More details here.
It’s a Deal: Free Breakfast at IKEA this Weekend
From May 29 to 31, each IKEA customer receives a small breakfast meal and a cup of coffee for free. Check out details about the freebie and other special offers here.
Scam Trifecta: Fake Tax Refund Schemes, Facebook Gift Card Fraud, and Health Insurance Policies That Don’t Exist
Whodathunkit: A free $1,000 gift card for IKEA is too good to be true.
It’s a Deal: Free Breakfast at IKEA This Weekend
IKEA stores around the U.S. are giving free breakfast to all customers from April 2 to 4. No purchase required. Recently introduced lower prices on dozens of tables, bookcases, kitchen supplies, and other items too.
Do You Pay for Quality? Or Will ‘Well-Priced Adequacy’ Do?
It’s a Deal: Free Food, Big Sales at IKEA All of Next Week
From December 26 to January 3, IKEA is giving all shoppers free breakfast until 11 a.m. Kids can also eat for free at any time of day from December 26 to January 3.
It’s a Deal: Same Products, Lower Prices at IKEA
IKEA has decreased the prices on dozens of household items: A sofa that sold for $1,199 last year now retails for $899; a coffee table selling for $29.99 last year now sells for $19.99; a TV unit stand, formerly $150, is available for $99; and so on.
Marketing without advertising the Ikea way
This is the story, via Chris Matyszczyk, of how Ikea used Facebook to promote a new store in Malmö, Sweden:
[youtube=http://www.youtube.com/watch?v=YE2LSp-hjbQ]