The Secret Cause of Buyer’s Remorse
Being able to hold things before we buy them makes us more satisfied with our purchases.
Articles from Contributor
Why the Smell of Cinnamon Makes You Spend Money
Every December, you vow it’s not going to happen and yet, without fail, you return home from your Christmas shopping with far more than you intended. Do you ever wonder why? The answer might surprise you, because you’ve …
Why Orange Juice is More Expensive on Saturday
A few weeks ago, when I was in Tokyo, I happened upon a camera store selling just what I was looking for, at a price that was simply too good to refuse. However, the more advanced model was also on sale. This left me with a …
What Your Supermarket Knows About You
The global financial crisis of 2009 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the board, and even the more affluent are watching their pennies. In this fearful climate, retailers …