Is Retail Therapy for Real? 5 Ways Shopping Is Actually Good for You
You know the phrase, “When the going gets tough, the tough go shopping”? There just may be some wisdom in that.
Articles from Contributor
Beyond Showrooming: 3 Quirky Ways Smartphones Are Changing How We Shop
When shoppers met the smartphone, they quickly learned that the device was ideal for shopping around — while shopping in person. They could do things like check Kelley Blue Book prices at car dealerships, or see if a dress in a …
Why We’re So Irrational When It Comes to Tax Refunds
Think about it: A tax refund is just that — a refund of your own hard-earned money. It’s not a gift or a stroke of good fortune. The problem is that most people don’t look at tax refunds this way.
Why Consumers Just Don’t Feel the Love for Valentine’s Day
Valentine’s Day is a pale, pink shadow of its former self. Once associated with throbbing red passion and romance, today it’s more likely to elicit a sense of obligation, dread or apathy.
The Sleep Industry: Why We’re Paying Big Bucks for Something That’s Free
Why Shoppers Just Can’t Resist Clearance Sales
It’s prime time for consumers to buy things they shouldn’t, even at 75% off.
Parent Holiday Conundrum: How to Walk the Fine Line Between Treating and Spoiling Your Kids
Is it remotely possible to be Santa and a responsible parent at the same time?
Worst. Gift. Ever. The 6 Kinds of Presents You Should Never Give
A gift should make the recipient happy — or at least not sad or angry. As the gift-giving season is upon us, it’s a good time to remember that gifts are a powerful form of communication. So what messages are being sent by the holiday gifts you’ve picked out for people?
This Is Your Brain on Black Friday Shopping
Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.
Why Holiday Season ‘Self-Gifting’ Is Such a Huge Retail Trend
We’ve all heard that it is better to give than receive. During the holiday shopping period, there’s a new twist to this old adage: With the rise of “self-gifting,” many consumers are clearly big fans of the idea of “giving” — …
