HSN's Pinterest page
Studies have shown that half of millennials use their smartphones to research future purchases. HSN debuted in 1992, 25 years before the invention of the iPhone, and now it wants to get this digital generation to take it seriously. To erase its “reputation for past-their-prime celebrities hawking cubic-zirconium baubles to housewives,” as Advertising Age describes it, the network is updating its look. It’s investing more in web and social media marketing, focusing more on trendy fashion and less on those aging celebs. The network’s new tagline is, “It’s fun here,” and packages are printed with sayings like, “Look what you got!”
