Americans always took the spongy snacks for granted, but after Hostess Brands went bankrupt last year, the prospect of no more Twinkies prompted a run on the cakes with a supposedly infinite shelf life. (Not true; that’s actually an urban legend.) Resurrecting the brand wasn’t child’s play; when the new owner brought Twinkies back onto store shelves earlier this month, the onetime lunchbox treat got a Gen-Y friendly slogan, a social media campaign, and expanded distribution to include thousands of extra convenience stores.
Millennials Wanted: 10 Classic Brands Being Tweaked to Appeal to Young Consumers
With a nip here and a tuck there, Madison Avenue is putting new faces on old brands that young shoppers tend to disdain as, well, just too old-fashioned.