A new Pew survey has it that one-third of Americans actually like doing their taxes. Perhaps more surprisingly, the prospect of free cinnabons and free curly fries on Tax Day has nothing to do with it.
Among fans of filing income taxes, the most popular reason cited for not hating the process is the likelihood of getting a refund. Some folks also like doing their taxes because they “just don’t mind or are good at it,” because it gives them a sense of control, or because they enjoy the feeling of doing their duty and paying their fair share.
Marketers have come to like Tax Day for very different reasons—because it gives them yet another opportunity to generate publicity and goodwill among consumers. In recent years, April 15 has become a popular day for freebies and deals from all sorts of restaurants and retailers. The filing of income taxes is now an annual event that marketers use to get on the good side of consumers with promotional giveaways, alongside Valentine’s Day, free ice cream cone day, and other random freebie days.
This year is no exception. Here are some of the best deals offered in honor of Tax Day 2013:
AMC Theatres: Concessions stands at theaters are giving away free orders of small popcorn from April 12 to 15.
Arby’s: Use the linked coupon for a free order of curly fries or potato cakes on April 15.
Cinnabon: Two free Cinnabon Bites offered per customer on April 15, while supplies last.
California Tortilla: Give the password (“1040”) for a free order of chips and queso (with any purchase) on April 15.
Great American Cookies: Each customer gets a free Birthday Cake Cookie on April 15.
Office Depot: Make copies of up to 25 pages of your income taxes (in black and white, single-sided) free of charge on April 15.
(MORE: The Hidden Cost of Tax Refunds)