From the very first store in 1962, Sam Walton’s philosophy was “Always low prices.” He knew that if he could sell products people used in their daily lives at prices just a little bit cheaper than those of the next guy, he’d be successful. That meant doing away with intermittent sales as was common in the retail industry. Instead of offering a very good deal every once in a while, he strove to offer the best possible price every day of the year. For shoppers of everyday goods like toothpaste and toilet paper, this proved an irresistible marketing strategy. The pricing scheme became widely popular among the big-box stores that came to dominate the American retail sector in the late 20th century.