Opening Day 2012 is upon us, baseball fans. How much are you willing to shell out to see your favorite team? If it’s the Boston Red Sox, be prepared to dig deep – deeper than any fans anywhere in baseball.
sports
NCAA March Madness and Money, by the Numbers
It’s officially tourney time. Just how much is wagered on games? To what degree do workers slack off to keep up with the action on the court? What is your office doing to stop you from streaming video so maybe you’ll actually get …
The Official Blog Post of Beer and Football: Why Sports Sponsorships Work
The sixth MIT Sloan Sports Analytics Conference, taking place this weekend in Boston, is for a few thousand people on this planet the Woodstock of sports geekery. Think: Fantasy Football + Comic-Con + Math Olympics!
I say this …
Soon You’ll Be Able to Buy a NASCAR Vehicle—Or at Least One That Looks Like That
In this week’s Daytona 500, the race consisted of 16 Chevy Impalas, 13 Ford Fusions, 11 Toyota Camrys, and 3 Dodge Chargers. But you’d have been hard-pressed to even tell them apart.
That’s because ever since 2007, when the …
Lintinis? Spiced Chicken ‘Lings’? The Latest in Marketing Jeremy Lin & ‘Linsanity’
Don’t feel bad for Knicks’ sensation Jeremy Lin just because he played poorly in the team’s Thursday night loss to LeBron James and the Miami Heat. Lin will be the most discussed player during the NBA All-Star weekend in Orlando, …
The ‘Linsanity’ Effect: NY Knicks’ Guard Jeremy Lin’s Surprise Success Leads to Sold-Out Arenas, Jerseys
The phenomenon of undrafted Harvard grad and previous NBA benchwarmer Jeremy Lin is translating into serious money, as Knicks’ ticket prices soar and stores can’t keep up with demand for Lin jerseys and “Linsanity” merchandise.
Chicken Wings Are Hot, and Chicken-Wing Prices Are Hotter
Wingmen and wing nuts everywhere: the days of cheap chicken wings may be ending. After a year when chicken-wing prices were surprisingly mild, wings are especially hot in demand now, and prices are expected to remain at or near …
Super Bowl Viewers Expected to Use Facebook, Twitter at Record Levels This Year
The Business of Super Bowl XLVI, By the Numbers
The Super Bowl is a big game for NFL fans and players, and it’s arguably an even bigger day for business interests surrounding the event. Here’s a look at some of the stats that have nothing whatsoever to do with what happens on …
Consumers Expected to Spend $11 Billion on the Super Bowl
The numbers show that, shaky economy or not, Americans are sparing no expense in order to be festive: We collectively dropped $7 billion on Halloween last year, and another $6 billion on Christmas decorations. And the Super Bowl? …
Why Aren’t Patriots Fans Paying Up to Go to the Super Bowl?
It’s the game that everyone wanted. (Well, everyone not rooting for the Ravens or 49ers, that is.) The New England Patriots will play the New York Giants in Super Bowl XLVI, a “Super Rematch” of the epic Tom Brady vs. Eli Manning …
The Super Bowl Has Morphed into an Entire Season—for Advertising
Now that the New England Patriots and the New York Giants are set to play in Super Bowl XLVI, the hype for the “Super rematch” of the championship from four years ago can begin. (Where is David Tyree these days anyway?) The hype …