When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
Missoni
Target Introduces Six New Brands … That You Can’t Buy in Stores
Cheap chic retailer Target is renowned for brand collaborations good (the Missoni craze) and bad (the Neiman Marcus collection that no one wanted). Target’s new brand partnerships may be the most intriguing of all. Just don’t go …
Epic Retail Fail: Where Did the Target + Neiman Marcus Collection Go Wrong?
Too weird, too pretentious, too expensive, and, in the end, too out of step with what today’s arbiters of style deem cool. Those have been among the many critiques of Target’s multi-designer collaboration with luxury retailer Neiman Marcus — a partnership that was hyped to the hilt, and wound up as a major bust.
Retro Sneakers Literally All the Rage: Air Jordan XI Concords Cause Fights, Sell for Nearly $1,000
Each holiday season, an especially hot, must-have gift emerges, often triggering behavior by desperate consumers that seems wacky and ugly at the time — and even more so in retrospect. (Example: Some guy made $6,000 selling Zhu Zhu pets on eBay last year.) This year, the behavior surrounding one hot item seems especially extreme — …
Tons of Sold-Out ‘Missoni for Target’ Goods Wind Up on eBay—At 3X Original Prices
Yesterday morning, Target began selling clothes, accessories, and home furnishings from its new Missoni for Target collection. To say that Target’s collaboration with the Italian fashion house has been a hit is putting it mildly. …