In Part I of this consumer factoid extravaganza, we learned all sorts of weird info about spending habits, housing costs, and family expenditures. For the sequel, we’re dealing with moms, Mexicans, McDonald’s, men’s dwindling DIY skills, the earning power of maiden names, how using a cell phone can be a sign of poverty, grandparents …
McDonalds
With the McDonald’s Makeover, Yuppies Are Welcomed
It wasn’t pretty when Walmart underwent an identity crisis. Take that back. Actually, it was pretty—neat, orderly, attractive—in terms of the consumer shopping experience when Walmart began emptying overflowing store shelves and pushed more upscale merchandise. What wasn’t pretty was the backlash among blue-collar shoppers who felt …
Why Consumers Can’t Pass Up MyCoke Promos, McDonald’s Monopoly Games, and Lotteries
For marketers, these and other low-stakes games of chance are goldmines: Consumers buy in time and again even though the odds of winning anything meaningful are horrendous.
3 Fast Food Trends: Cheap Prices and Promos Aimed at Getting You to Spend More
Cooking and eating at home is always cheaper than dining out. So, during a time period when most Americans are trying to live cheaply, fast food chains have gotten particularly creative and aggressive at enticing budget-conscious eaters out of their kitchens and up to cashier.
Friday Round-up Featuring Huge Money Pitfalls, Retail Loyalty Lures, and Tips to Reduce Food Waste
Also: the sickest things people have done to save money, including wolfing down a Quarter Pounder that sat forgotten on a shelf—for five days.
What You Wind Up Spending to Snag Free Wi-Fi: About $5
Starbucks made customers happy with its recent announcement giving everybody free Wi-Fi. But, as many a Starbucks patron knows, it’s highly unusual to enter one of its coffee shops without spending some money.
McDonald’s Drink Special: $1 Beverages All Summer
Soft drinks in all sizes will cost just a buck at the golden arches, starting around Memorial Day.
It’s a Deal: 50 McNuggets for $9.99
From Friday, February 5, through Sunday, February 7, participating McDonald’s restaurants are offering 50 McNuggets for $9.99. That’s 20¢ per nugget (thanks SearchAllDeals).
Does this Recession Make Me Look Fat?
In light of the economic downturn, consumers have been scaling back—on food that’s actually good for them. Sales of potato chips and other quick-payoff snacks are way up, and even though people are cooking at home rather than dining out to save money, what they’re preparing in the kitchen is more likely than ever to involve a microwave oven.
Ten Signs that the Economy Is Still in Awful Shape
News is out: The economy grew in the third quarter. But don’t start the celebratory parade just yet.
Mastering the McDonald’s Monopoly Game
The McDonald’s monopoly game starts up this week. If you’re going to play, why not play to win?
Fast Food Burgers Go Big: 1/3 Pounders, 900 Calories, $4 and Up
Where’s the beef? If you have to ask, you haven’t been to a fast food establishment recently.