It’s July 11, or 7/11, the day each year that a certain convenience store chain celebrates as 7-Eleven Day. That’s the …
Free Slurpee Day
How 7-Eleven’s New Slurpee Rollout Is Perfectly Shaped to Attract Crowds All Summer
Nowadays, retailers and manufacturers can’t merely introduce a new product to consumers and call it a day. The way that 7-Eleven is launching “Slurpee Lite,” its new low-calorie drink, shows how a product rollout must be an “event.” This week’s event includes a big Slurpee giveaway.
Odd Consumer Behavior Files: When Stuff Is Free, We’re More Likely to Buy
Slurpees are free today at 7-Eleven. And, oddly enough, if consumers act like they have on previous Free Slurpee Days, the number of customers paying for Slurpees will soar today.
It’s a Deal: Free Slurpees Today at 7-Eleven
In honor of July 11 (i.e., 7/11), all 7-Eleven stores are hosting Free Slurpee Day, in which each customer receives a free 11 oz. Slurpee. Approximately five million free Slurpees are expected to cool off customers today.