Automakers are realizing that millennials are not like older consumers — and that the trusty old car models and classic sales pitches just won’t cut it.
Ford
Deep Impact: Sandy’s Big Effects on Car Sales Now — and for Months to Come
Floods, falling trees, and the disruption of what’s normally a hot end-of-the-month period for car dealerships will all affect auto sales going forward. So will new Sandy-related incentives from car manufacturers.
Why Brand Loyalty Is Fading Among Car Buyers
In generations past, there were Ford families, and there were Chevy families. Switching allegiances was akin to converting to a new religion, or voting for the Democrats after being raised in a stalwart GOP household. The truth …
Smaller Cars, Better Mileage: Hot Auto Trends Now – and For Years to Come
Why the New Ford Fusion Is the Most Important Car, Like, Ever
The 2013 Ford Fusion is just a car. It’s got four doors, four wheels, seating capacity for five, and a starting price of $21,700. There are lots of cars like this on the road. So why is everyone saying the new Fusion is much more …
Taking Down Toyota: Automakers Aim to Unseat Corolla as World’s Top-Selling Car
The Toyota Corolla is hardly the sexiest, most eye-catching, or highest-powered car on the road. It’s not the most fuel efficient or cheapest set of wheels either. But the Corolla does have serious bragging rights as the world’s …
How the New MPG Standards Will Affect Drivers, Automakers, Car Dealerships & More
This week, the Obama administration finalized new-car fuel economy rules that’ll nearly double the mpg standards for cars and light trucks by 2025. The new “CAFE” (corporate average fuel economy) standards mandate that automakers …
Losing Weight Is a Hot Trend – in the Auto Industry
Facing a government-mandated requirement of new cars averaging 54.5 mpg by 2025, automakers are going into overdrive figuring out ways to improve fuel economy. Some of the solutions are high-tech, with innovations and increased …
Can an Aluminum Truck Really Be Considered ‘Ford Tough’?
Ford’s F series truck, America’s best-selling vehicle for three decades running, has been successful largely because of its reputation for strength and durability. As the ads have said over and over, the truck is famously built …
Don’t Like the Car’s Price? Wait an Hour
This is the kind of negotiating that a car buyer could get used to. Through Monday, eBay is selling at least 10 new cars per day in a very unique way: The asking price for each vehicle starts at MSRP—and then drops by $500 every hour until somebody buys.
Toyota Prius: Niche Car No More
Drivers around the globe purchased nearly a quarter million Toyota Priuses in the first quarter of 2012. That makes the Prius the world’s third best-selling car—and it firmly establishes the fact that this hybrid is not a fluke …
How Ford Earned its Blue Oval Back
When Alan Mulally took over as CEO of Ford in September 2006, the storied automaker was losing money on every car it produced, staring at a $17 billion annual loss, and getting trounced by the likes of Honda and Toyota on the …