One national restaurant chain realizes that overburdening its employees hurts sales, as well as the company brand. Will more businesses follow its lead?
fast food
Tax Day Freebies 2013: April 15 Is for Filing Taxes and Snagging Handouts
A new Pew survey has it that one-third of Americans actually like doing their taxes. Perhaps more surprisingly, the prospect of free cinnabons and free curly fries on Tax Day has nothing to do with it.
Latest Unavoidable Fast-Food Buzzwords: The Rise of Crazy, Premium, Snacks
You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too.
In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
In the Fast Food World, Is Fish the New Chicken?
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
Valentine’s Day Deals: Romance in the Form of Heart-Shaped Meat, Fast Food By Candle Light
This Valentine's Day, you can serve your sweetie a heart-shaped donut for breakfast, follow it up with heart-shaped pizza for lunch, then a heart-shaped pretzel mid-afternoon snack, and finally a heart-shaped steak for dinner. …
It’s Freebie Season: Now’s the Time for Free Coffee, Free Pancakes, Free Pizza, Free Ice Cream
In what’s become an annual trend, the beginning of every year is marked by a flood of fast-food discounts, followed by national giveaway days when consumers can scoop up pancakes, bagels, ice cream and more for free.
How Fast Food Restaurants Tempt You into Breaking New Year’s Resolutions
Naturally, restaurants launch some of their most tempting deals of the year in January, making it extra difficult to keep resolutions.
Why Restaurants Have Been Holding Back on Hiking Menu Prices
As food prices rise, the cost of dining out inevitably inches up as well, right? Well, maybe not.
Fast Food: Spreading like the Blob
Fast-food chains are seeping into places — and times of the day — that until recently were mostly fast-food-free zones
Wendy’s Doubles Down on Dollar Menu
Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is supersizing its value menu by adding a second tier of under-$2 items in addition to a core group …