JCPenney’s dramatic makeover has led to customer confusion and subpar sales, but the company is sticking with its plan to revolutionize its brand.
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More Troubles for JCPenney: Top Executive Departs Amid Sales Slump
Ron Johnson was brought in as JCPenney’s new CEO last year largely due to his experiences with two of the most phenomenal success stories in retail in recent history: Target and Apple Store. What does it mean that Johnson’s …
Car Shoppers’ Decisions Most Influenced by … Person Trying to Sell Them Cars?
When figuring out which car to buy, consumers consult the advice of family and friends, as well as shopping guides from Consumer Reports and the like. But the info that’s most influential in the buying decision tends to come from an individual who has obvious self-interest in how that decision plays out.
Self-Serve Revolution: How Touchscreens Are Replacing Human Customer Service
Back in the day, screens allowed you to do one thing: Sit down with popcorn and watch Blade Runner. Today, they can do things that even go beyond what last generation’s science fiction could imagine. Those old sci-fi writers did …
Why JCPenney’s ‘No More Coupons’ Experiment Is Failing
The new JCPenney sounds so appealing on paper. Earlier this year, the retailer announced that “fake prices”—inflated big time to make markdowns seem more tempting—would disappear, to be replaced with a “fair and square” …