Fiji water’s invite-mockery marketing strategy

Lynda Resnick, who with her husband Stewart owns Fiji water (along with POM and Teleflora), is on the board of the Aspen Institute and the Milken Family Foundation and is a regular at conferences where people talk about things like sustainability and carbon footprints. So is her water—pictured above at the Milken Foundation Institute …

Dr. Doom is still all doomsday-like

Nouriel Roubini was one of the first people to start talking about this financial crisis and recession and gosh darnit if he’s not going to be one of the last. He popped by this afternoon to talk to some TIME editors and writers. While he was here, he made fun of the notion that we’re seeing “green shoots” in the economy—choosing …

Obama’s housing plan, Part II

Today we got a major follow-up to the Obama Administration’s housing-rescue plan. You can now catch a break on your second mortgage, too. I don’t think the story I wrote is online yet, but here’s the sneak-peak:

Like the broader “Making Home Affordable” housing plan announced on Feb. 18, the new effort involves the federal government

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