Put Yourself in Your Customers’ Shoes

If your company is looking to innovate, don’t waste time analyzing market research reports and delving into customer data. What customers say they will do is not necessarily what they end up doing. Instead, put yourself in your customers’ shoes. Observe them using products and watch for frustrations they may not even notice. Don’t …

Get Ready For More Ads on Facebook

Facebook users may have one less thing to “like” about the social media powerhouse starting this week. A leaked copy of a presentation about a new marketing plan the company is said to be announcing this week offers a detailed …

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