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Actually, Nobody Cares About Your Pre-Game Super Bowl Ad
For that matter, given the increasing attention devoted to social media and second screens, there will be plenty of consumers who won’t watch pay attention to commercials airing live during the Super Bowl either.
Nearly Half of America Lives Paycheck-to-Paycheck
The economic picture is looking brighter these days. The federal government announced Thursday that economic growth had picked up to its fastest pace in two years, while employment growth over the past five months has averaged a healthy 185,000 new jobs. But as evidenced by a report out Thursday from the Corporation for Enterprise …
Barneys Is Counting on 17 Transgender Models for Its Spring Campaign
In a departure from its traditional spring marketing, luxury retailer Barneys is launching a campaign to raise awareness about transgender issues.
Now Facebook Wants to Conquer the News Game
On Thursday, Facebook announced a new mobile app that offers a radically different approach to interacting with the social network.
Chevy’s Sexy Cow Ad May Gross You Out
An interesting choice for its return to Super Bowl advertising
Mayo Crowned King of Condiments Over Ketchup, Mustard
The verdict is in: mayonnaise reigns supreme
Facebook Stock Soars After Strong Earnings Report
Facebook made $1.5 billion in 2013, compared to $53 million a year earlier.
Economy Growing at Fastest Pace in 2 Years
The U.S. economy grew at an annualized rate of 3.2 percent in the fourth quarter of last year, the government estimated Thursday.
Motorola Was a Gargantuan Mistake Only Google Could Afford to Make
After agreeing to acquire Motorola Mobility three years ago for $12.5 billion, Larry Page, Google’s chief executive, gushed with optimism for the phone-maker’s future. No, he didn’t buy the company merely for its patents. …
Chocolate Toothpaste and the Rise of WTF Flavors
Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.
Currency Crises Abroad Are Benefiting the U.S.
Analysts are calling them “The Fragile Five,” a catchy sobriquet for five countries–Turkey, Brazil, India, South Africa and Indonesia–that have been experiencing serious turmoil in their economies and currencies in recent …