Plenty of so-called conventional wisdom isn’t really wisdom, especially when it comes to travel spending.
5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
JCPenney Brings Back Sales, but What’s the Deal with Those ‘Suggested’ Prices?
A year ago, JCPenney promised an end to “fake prices” and the usual retailer mind games played to make customers think they’re getting a deal. Now that the ambitious attempt to wean customers off endless discounting and markdowns …
The Economics of Immigration: Who Wins, Who Loses and Why
Washington’s focus has shifted to immigration reform this week as a bipartisan group of Senators put forward a comprehensive plan on Monday and President Obama followed with a proposal of his own yesterday. The debate thus far …
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
It’s Freebie Season: Now’s the Time for Free Coffee, Free Pancakes, Free Pizza, Free Ice Cream
In what’s become an annual trend, the beginning of every year is marked by a flood of fast-food discounts, followed by national giveaway days when consumers can scoop up pancakes, bagels, ice cream and more for free.
Home Prices Jump 5.5% as Spring Season Nears
A spike in home prices shows that the housing market is continuing its slow path to recovery
Before You Write Anything, Know Your Readers
Communication is a two-way exercise. Without knowing something about your readers, you’ll rarely get your ideas across. Consider their goals and priorities and what motivates them.
Removing Barriers to Innovation
The last thing you want to do is stand in the way of innovation, but you may unwittingly be doing some things that stifle your employees’ entrepreneurial spirit.
Innovate or Die: Wisdom from Apple, Google and Toyota
Complacency kills creativity. In his new book, Unrelenting Innovation, University of Southern California business school professor Gerard Tellis explains why seemingly invincible market leaders stumble when upstart rivals …
What Would Make an All-Electric Car Appeal to the Masses?
It’s widely assumed that the car of the future will be powered by gasoline. At least partly powered by gas, that is, and at least for the near future. When, if ever, will the pure-electric car — one powered solely by battery, …
Why the Next Hit Video Game May Be Crowdfunded
Video games have emerged as the most popular type of project to pledge money to on Kickstarter. Can these crowdfunded games match up to the ones developed with a traditional game publisher?