Still not convinced that social media is worth your time? You might want to think again.
Small Business Tip of the Day
Watch Your Reputation
More than ever, the reputation of company leaders influences consumer buying decisions.
Looking to Buy Business Software? Make Sure It Will Help Your Company
While large companies often have dedicated procurement teams responsible for purchasing business software, entrepreneurs rarely enjoy this advantage. While it isn’t possible to become an expert in every type of business application available, entrepreneurs can increase their odds of making buys that will benefit their business by using a …
Want Inspired Employees? Start With Yourself
Entrepreneurs have long enjoyed an advantage over their bigger business counterparts in that they realize the importance of inspiring their employees and keeping them engaged and excited about achieving both personal and company goals. To inspire this kind of excitement in others, however, entrepreneurs must remember to first foster it …
Want More Customers? Become a Green Company
Becoming a green company can boost your sales – and it’s a lot easier to accomplish than you think.
How to Get Positive Customer Feedback
Every small business wants glowing reviews from its customers. According to a new book, the best way to get them may be to make sure you maintain your integrity.
Managing Your Time Effectively
Entrepreneurs never have enough hours in the day, so it’s important to optimize your time to the fullest.
Keeping Your Employees Happy and Engaged
For a lot of startups, the potential for a big payoff can be the biggest lure for attracting and retaining good employees. But what can you do to keep employees happy and engaged when IPOs and mergers are a long way off?
Online Video Marketing: This Time It’s Personal
Have you considered incorporating online video into your business marketing strategy? It’s an effective marketing tool, and one that analyst Laurie McCabe thinks small businesses should use more.
How Not to Treat Your Customers
Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of your top priorities as a small business should be to make sure your customers don’t have a reason to shop around.
Don’t Ignore Mobile Customers
If your website isn’t optimized for mobile users – and chances are, it’s not – you could be missing out on a lot of business.
How to Manage Remote Workers
As a small business, letting your employees work remotely can make for happier and more productive employees and also save on overhead costs.