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The Rise of the Swanky No-Name Brand

The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic, upscale food line.

In Fast Food, Five—As in $5—Is Now the Magic Number

It’s not particularly complicated: $5 is a nice round, approachable, affordable-sounding number. At a time when popular fast-casual chains are pushing the average diner bill upward, the $5 price point is especially likely to get the attention of deal hunters. And that’s why fast food customers are seeing more and more of the fiver.

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