What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
Giving
The Consumer Psychology Behind Warby Parker’s $95 Pricing for Eyeglasses
One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95. Perhaps what’s most remarkable of all is that the price of Warby Parker glasses was almost set at $50 cheaper.
$1.50-Per-Day Challenge: How Chefs, Celebs and TV Anchors Are Getting By
Celebrities and political figures are among the thousands of people living on daily food budgets of $1.50 during the Live Below the Line challenge, a campaign to raise money and awareness for global poverty
Ben Affleck to ‘Live Below the Line’ with Food Budget of $1.50 per Day
Oscar winner Ben Affleck’s next project is a challenge aimed at raising money and awareness for global poverty.
2013 Boston Marathon Paraphernalia Already Up for Sale on eBay
You just knew this would happen. In the days after Monday’s tragedy at the Boston Marathon, all sorts of marathon-related gear has shown up on eBay.
Boston Marathon Bombings: How to Send Help (and Avoid Scams)
It’s only human nature to want to help out victims of a disaster, but tragic events also bring scam artists out of the woodwork.
Coming Soon: The Summer When You’re Expected to Save Drive-In Movie Theaters
Care to cough up a $100 donation on top of the cost of popcorn?
Dumpster Diver Café? ‘Underground Restaurant’ to Feature Discarded Foods – And No Prices
The practice of “dumpster diving” has been featured in reality TV shows and parodied on “Portlandia.” This summer, foods salvaged from supermarket dumpsters will play a central role in a very unusual Boston-area café.
Communication Breakdown: If You Think You’re Talking About Money, Your Kids Don’t Hear It
Parents and kids can’t seem to agree on whether they are even discussing personal finance, a new survey shows. That’s OK. Actions are what matter.
How to Master the Allowance Question and Prepaid Cards in One Shot
Virtual family banking site FamZoo has introduced a prepaid card that actually makes sense–for kids and parents.
How to Get Friends and Family — And Perhaps Some Generous Strangers — to Buy You a New Car
How’s this for a millennial-friendly mashup: Take the gift registry and online crowdfunding concepts and apply them to the purchase of a new car. Dodge is trying out the idea with a new registry service that promises something …
How Nonprofits Convince Millennials to Give: Customize the Cause
Nonprofits are setting their sights on Millennials as potential long-term donors, but that requires a different kind of charity pitch.