In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million views online. The viral hit should give the struggling retailer some much-needed buzz. It might also call …
Advertising
Latest Unavoidable Fast-Food Buzzwords: The Rise of Crazy, Premium, Snacks
You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too.
We’re #1! Toyota and Ford Bicker About Who Has the World’s Best-Selling Car
It’s a battle for bragging rights, with two automakers saying they each had the world’s best-selling car model last year. Can they both be right?
In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
Ben & Jerry’s Free Cone Day Is Today, April 9 – And More Freebies Coming
Everybody loves ice cream. And everybody loves freebies. And free ice cream? That’s almost too good to be true.
Southwest Airlines: We’re Not Really About Cheap Flights Anymore
The U.S.’s biggest “low fare” airline appears to be experiencing an identity crisis. In Southwest’s new ad campaign, there’s no silly humor and no mention of “bags fly free” or cheap flight prices. The message is that this is a …
Stealth Celebrity Endorsement: No Money Changing Hands, Just Free Burritos
There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that a celebrity will Tweet about the product or perhaps be photographed with it more than offsets the cost …
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.
Why the Better Business Bureau Should Give Itself a Bad Grade
Last week, the Better Business Bureau announced that it had officially expelled one of its local affiliates, the BBB of Southland, which served the greater Los Angeles area.
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
Why Some Restaurants Hate Restaurant Week
Restaurant Week deals promise increased foot traffic during what’s normally a slow time of year, as well as ample exposure to new customers. Could Restaurant Week promotions also be bad for business?
Luxury Wheels, Honda Price: New Breed of Upscale Cars Selling for About $30,000
Luxury automakers like Mercedes, BMW and Cadillac would hate for their cars to be described as merely “average.” Yet new models from these and other upscale auto manufacturers are average in a way that’s undeniably appealing to consumers: they all have starting prices at around $30,000.