Consumers love freebies. But the companies handing out complimentary donuts, comic books, ice cream, pancakes, and Slurpees love giveaways even more. On the surface, freebies look like obvious money losers. But when handled wisely, giveaways are all but guaranteed to boost sales.
Last week, Procter & Gamble hosted an enormous giveaway …
Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
Movie fans are surely excited by the soon-to-be-released Superman reboot, Man of Steel. But the film might be even more eagerly anticipated by its 100-plus corporate promotional partners, which are using the movie to help sell razors, cell phones, fast-food burgers, Twizzlers, a career in the armed forces and more.
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
Some of the golf world’s strongest supporters are doing the unthinkable: They’re encouraging people to play less golf. Well, sort of.
Now that Pabst Blue Ribbon is mainstream, the beer has lost some of its authentic, cheap no-frills appeal. The assumption is that another beer will take its place, but there are reasons why the “next PBR” might never come
The all-purpose discount retailer appears to have struck viral goofy gold yet again, with an online ad promoting “big gas savings.”
JC Penney has its old CEO, Mike Ullman, in charge of the company again. Abundant sales and coupons have returned, as have brands that disappeared for a spell. In many ways, the JC Penney of old is back. Whether this is a good thing for the company remains to be seen.
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Pizza is popping up in more (and sometimes unusual) places, and it’s being prepared and marketed in new (and sometimes unusual) ways. Why is pizza so hot all of a sudden?
American diners have been giving frozen food the cold shoulder lately. Aging boomers are put off by high sodium and calorie counts in many frozen dishes, while many young adults would rather stop by Subway, Chipotle or Domino’s …
