Many kids just started school. It’s technically still summer until September 22. On Wednesday, temperatures hit around 100 degrees throughout the Northeast. But don’t worry about any of that: Retailers say now’s the time to start thinking about Santa, snowmen, and Christmas shopping.
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Millennial Shoppers: Big on Browsing, Not Splurging
The millennial generation is easily the most studied demographic since their parents, the Baby Boomers. This is not only because Americans are always fascinated by youth culture, and that millennials are growing up during a …
Best Fall Foliage: Vermont or … Arizona?
In the Craft Beer World, a Pecking Order Emerges
Not all suds claiming the “craft beer” label are created equal. Which beers are considered to be the height of pure unadulterated craft production, and which do beer geeks consider barely a step up from Bud?
In Extra Competitive Back-to-School Season, Retailers Roll Out Big (and Quirky) Deals
The 2013 back-to-school shopping period hasn’t represented boom times for retailers — so stores have felt forced to be extra creative in their attempts to attract shoppers
Atlantic City Casino Promotion Bashed By Watchdogs Is a Big Hit with Gamblers
The “You can’t lose” promotion, which promised to refund losses at slot machines Atlantic City’s Revel, appears to be a big winner for the casino—even if consumer advocates think the deal is misleading at best.
The Great Debate: Do Millennials Really Want Cars, or Not?
Why are young people less likely to purchase cars, or even have driver’s licenses nowadays? One theory has it that the generation that came of age with the Internet and smartphones thinks cars are pretty lame. Automakers prefer to see the situation differently — that young people today love cars just as much as any other group, but …
Gmail Segregates ‘Promotions’: Why This Won’t Slow Down the E-mail Marketing Machine
Gmail’s new tabs system separates marketing messages into a “Promotions” box, making it easier than ever to ignore e-mail ads. Yet one theory holds that Gmail’s new design could actually make e-mail marketing more effective.
The Real Reason Taco Bell Killed Kids Meals
The decision came down to money, not concerns about nutrition or childhood obesity. In fact, after eliminating kids meals, Taco Bell may wind up feeding just as many children as it did in the past—and they’re likely to pay more, while scarfing down even more calories.
Target’s Online Video Campaign to Turn College Kids into Lifelong Paying Customers
Why did Target stream video for four days of hip personalities living in a fake dorm on a set in Los Angeles? Enticing college kids into decorating their dorms with Target merchandise is only part of the answer.
A Disloyalty Movement? Supermarkets and Customers Drop Loyalty Card Programs
Better Burger Wars: The Saga Continues
McDonald's may have pulled the plug on its pricey Angus “better burger” concept, but the category of $5 quick-service burgers is as hot as ever. Better burgers are taking new shape (sometimes with pretzel buns!), and they’re popping up overseas and even in supermarkets.