Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.
Retail
Black Friday 2012: The Must-Read Guide Before Hitting (or Skipping) the Mall
Are you prepared to shop, then shop some more? Get ready…get set…but wait! Read this before going off to the mall and making tons of purchases you’ll later regret.
Black Friday: Fast and Frenzied
The end of Thanksgiving week represents the high point of American consumption — a purposefully designed fast and frenzied shopping atmosphere at stores all over the country. And that’s exactly how many shoppers like it.
What’s on Tap for Black Friday: Strikes, Protests, Anger – Oh, and Some Deals Too!
It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for …
E-Retail Strikes Back: Amazon’s Latest Strategies in War for Holiday Shopper Dollars
Is the Daily Deal Model Dying a Slow Death?
As we enter the most deal-crazed time of year, daily deals sites such as Groupon and LivingSocial try to adapt to the changing marketplace — while facing the possibility that the original coupon model may one day soon be viewed …
Don’t Look Now, But Cyber Monday May Have Already Started
The leaking of Black Friday ads began weeks ago, building anticipation among shoppers seeking the season’s best deals. In some ways, though, Black Friday and its online counterpart, Cyber Monday, have already arrived.
The Hottest Section of the Department Store May Be Online
First and foremost, big brick-and-mortar retailers want to drive foot traffic into stores during the holiday period. But even when it comes to the old-fashioned department store model, retailers understand that boosting online …
Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting
Hey shoppers, are you feeling overwhelmed? Burned out? Thoroughly confused? You’re not alone.
Does a Low Price Mean Good Value or Bad Quality?
While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning “doorbusters” and eye-popping 80% off deals. After all, doesn’t a cheap price equate to cheap quality?
JCPenney’s Not-So-Black Friday
For most retailers, the upcoming Black Friday will be bigger (more deals, longer hours) than ever before. But what does a store do on Black Friday if it’s promised to stop using the discounts and marketing and sales gimmicks that …
Holiday Shoppers Can Look Forward to an Extra Bloated Black Friday
To get in on the Black Friday shopping deals in 2012, it’ll be necessary to skip dessert and miss the end of the football game on Thanksgiving night. Heck, you can start shopping the “Black Friday” bargains long before the …