People complain that $50 is too steep of a price to bring a family of four to the movies. Yet this week theaters are seeing how many fans will pay $50 per person for a package that includes admission to the new Brad Pitt film, “World War Z,” two days before the worldwide release.
Media
Superman the Sellout? Man of Steel Has Over 100 Promotional Partners
Movie fans are surely excited by the soon-to-be-released Superman reboot, Man of Steel. But the film might be even more eagerly anticipated by its 100-plus corporate promotional partners, which are using the movie to help sell razors, cell phones, fast-food burgers, Twizzlers, a career in the armed forces and more.
A Q&A With the Real-Life Maker of ‘Arrested Development’s’ Bluth’s Frozen Bananas
To coincide with the release of Season 4 of “Arrested Development” on May 26, the Bluth’s Original Frozen Banana Stand is popping up in locations around New York and London. But these frozen bananas aren’t being hand-dipped by …
How MTV Decided to Abandon Rebellion
MTV used to be a parent-free zone, but over the last several years the network has overhauled its programming to cater to a generation that views Mom and Dad more as friends than enemies.
The Charles Ramsey-McDonald’s Episode: How a Viral Marketing Opportunity Can Backfire
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Q&A: Stacy Perman, Author of A Grand Complication: The Race to Build the World’s Most Legendary Watch
A Grand Complication: The Race to Build the World’s Most Legendary Watch (Atria Books/Simon & Schuster) by Stacy Perman, tells the tale of two American men, the auto magnate James Ward Packard and the financier Henry Graves, …
Is the Global Economy Slowly Falling Apart?
For Americans, the economy is likely to remain sluggish for several years, but the long-term outlook isn’t nearly as bad as the pessimists say
Reuters Journalist Charged With Helping Anonymous Hack Los Angeles Times
A well-known editor at news giant Reuters has been indicted by a federal grand jury on felony charges of conspiring with a notorious hacker group to deface the website of The Los Angeles Times in 2010 after he had been …
How Sesame Street Counted All the Way to 1 Billion YouTube Views
The popular children’s show has become a hit on YouTube by staying current with pop culture trends.
So Your Video Went Viral: Great! Just Don’t Expect to Get Rich
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
Time Warner Will Spin Off Time Inc. After Meredith Talks End
Media and entertainment giant Time Warner will spin off Time Inc., parent company of TIME, into a separate, publicly traded company, Time Warner said in a statement Wednesday. The decision to separate Time Inc. from Time Warner …
Game On! Why Rupert Murdoch Wants to Tackle ESPN
In a word: money.
For months, News Corp., the media giant conglomerate run by billionaire mogul Rupert Murdoch, has been preparing to launch a new national Fox sports network. On Tuesday, Murdoch finally stepped into the …