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5 Ways Brands Can Avoid Making Us All Rageful on Twitter During the Super Bowl
Alright, brands. I know you’ve been training for Super Bowl Sunday ever since Oreo changed the marketing game with their brilliant tweet about a power outage during last year’s matchup.
The Sexiest Super Bowl Commercials of All Time
It can get pretty steamy at the Super Bowl. From bikini-snapping scorpions to models loving on vegetables, here are TIME’s picks for friskiest Super Bowl commercials.
How Axe Made the Ad Everybody Is Talking About
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies.
Perhaps that’s why Axe’s latest ad has
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Most People Won’t Watch Super Bowl Ads Before the Game
For that matter, given the increasing attention devoted to social media and second screens, there will be plenty of consumers who won’t watch pay attention to commercials airing live during the Super Bowl either.
Barneys Is Counting on 17 Transgender Models for Its Spring Campaign
In a departure from its traditional spring marketing, luxury retailer Barneys is launching a campaign to raise awareness about transgender issues.
Chevy’s Sexy Cow Ad May Gross You Out
An interesting choice for its return to Super Bowl advertising
Boeing Unveils Seahawks-Themed 747
Just in time for the Super Bowl
The 19 Best Super Bowl Ads of All Time
Ahead of this weekend’s blockbuster commercial lineup—which will be rudely interrupted by a live sporting event—TIME has compiled a collection of the best Super Bowl ads ever.
Cheerios Brings Back Interracial Family For Super Bowl Ad
Original ad featuring mixed race couple attracted hateful online remarks
Budweiser’s ‘Puppy Love’ Ad Will Melt Your Heart
Ad sees iconic Clydesdale horses befriend a feisty pup
Blame Oreo: Why Your Twitter Feed Will Go Bonkers During the Super Bowl
The most memorable “ad” from last year’s Super Bowl didn’t come in the form of a TV commercial. It was a quick-thinking Tweet from the folks at Oreo. Expect lots of copycats this year.