You’d think that when retailers enhance their online shopping options, the goal would be increased online sales. Not so with Target, Gap and Rite Aid — which are adding new online tools with the hopes of boosting in-store sales.
What with all the flashing screens, dinging bells, and glazed-over customers absorbed in the games at hand, a Chuck E. Cheese arcade bears quite a resemblance to the slot machine section of a casino. Are kids, in fact, gambling in between their pizza and soda?
Wanna support American workers? Buy imports. So says a new report, which claims that a cheap, robust imports marketplace not only helps American workers and families, but local farmers, manufacturers, and small businesses as well.
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
Online giant eBay is leading the charge against legislation that would require sales tax to be collected on Internet sales. The mandate would be an unfair burden on small businesses, eBay says. And yet who are among the bill’s strongest supporters? Yep, small businesses.
Finding the perfect Mother’s Day gift can be a difficult, if not impossible, task. At least it’s fairly simple to figure out how treat your mother better than the average son or daughter this Sunday.
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Two key facts are being glossed over with this week’s big announcement from Pfizer: 1) It’s been possible to buy guaranteed authentic Viagra online for years; and 2) Pfizer isn’t really selling drugs directly to customers.
Most airlines view fees for baggage and ticket changes as easy, highly lucrative revenue streams. Southwest Airlines views them quite differently: If it added baggage fees on par with other carriers, Southwest says it would lose …
Pizza is popping up in more (and sometimes unusual) places, and it’s being prepared and marketed in new (and sometimes unusual) ways. Why is pizza so hot all of a sudden?
If there’s one thing Americans would seem to hate more than regulations, it’s regulations that directly result in them spending more money out of pocket. So why are so many consumers fans of new government-mandated automobile …
Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.