Frank Sinatra Is Back From the Dead

And he wants you to buy expensive booze

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Jack Daniel’s has resurrected Frank Sinatra to sell a high end, 90-proof whiskey for $150 a pop. The $2.3 million campaign by ad agency Arnold Worldwide places the singer, who died in 1998, in digital, print, and television ads for Sinatra Select. Old Blue Eyes was a fan of the brand ever since Jackie Gleason reportedly introduced him to it in the 1940s, so the endorsement doesn’t ring false.

Bringing celebrities back from the dead is hardly a new phenomenon. Other deceased celebrity endorsements include Fred Astaire for Dirt Devil:

Audrey Hepburn for chocolate:

Hepburn for Gap:

As well as Marilyn Monroe and Grace Kelly for Dior: