Jack Daniel’s has resurrected Frank Sinatra to sell a high end, 90-proof whiskey for $150 a pop. The $2.3 million campaign by ad agency Arnold Worldwide places the singer, who died in 1998, in digital, print, and television ads for Sinatra Select. Old Blue Eyes was a fan of the brand ever since Jackie Gleason reportedly introduced him to it in the 1940s, so the endorsement doesn’t ring false.
Bringing celebrities back from the dead is hardly a new phenomenon. Other deceased celebrity endorsements include Fred Astaire for Dirt Devil:
Audrey Hepburn for chocolate:
Hepburn for Gap:
As well as Marilyn Monroe and Grace Kelly for Dior: