One More Reason for Dudes to Love Mila Kunis

She's the new face of Jim Beam

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While Jim Beam has previously relied on Kid Rock to be the face of its product, the bourbon company has found a new spokesperson that will probably be more appealing to its demographic: Mila Kunis.

Not only does the partnership give men another reason to fall in love with the actress, but Kunis’ presence also shows that a strong woman can throw back whiskey with the best of them. Kunis quite literally smolders (there’s a branding iron scene) in three new ads by FutureWorks, a new conglomeration of the company’s three different regional creative agencies.

Watch some of the new spots, with the tagline “Make History,” below: