[youtube=http://www.youtube.com/watch?v=ONZFkqzuMjI&w=640&h=390]
The boom was a bust, and a wasteful monkey became Sad Monkey (see his origins in the 2000 commercial in the next slide). E-Trade doesn’t run away from the Nasdaq crash, says TIME’s TV critic James Poniewozik. “The monkey is trying to turn his dot com lemons into lemonade,” Poniewozik says.