McDonald’s Customers Not Lovin’ It Any More

Even the new Dollar Menu couldn't prevent disappointing sales for fifth straight quarter

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McDonald’s reported disappointing sales Thursday for the fifth straight quarter amid stiff competition from peers like Burger King and Wendy’s.

Global sales fell 0.1 percent in the fourth quarter, the company said Thursday, the second in a row where sales underperformed expectations. Industry estimates compiled by the firm Consensus Metrix had expected a rise of 0.5 percent, Reuters reports.

Severe weather contributed to tempered sales in the United States, according to Reuters, where comparable sales fell 1.4 percent in the fourth quarter even as McDonald’s rolled out the new Dollar Menu & More and new limited-time food and drink options.

Still, the home of the Big Mac reported a net income in the fourth quarter of $1.4 billion, roughly the same as a year earlier, and $5.6 billion on the year, a 2 percent rise from 2012.