The company is courting advertising dollars by trying to prove that tweets can drive television ratings and help brands target more engaged viewers
Give Seattle Its Due (And By the Way, It’s Not in Silicon Valley)
A steady drip of headlines for the past week or so makes clear a certain Seattle-based tech giant is kind of having a moment. But the city that Amazon.com calls home? Not so much. Or at least, not as much as it should.
Though it has a presence in Silicon Valley thanks to facilities like its Lab126 research and design center, Amazon is
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2 Things Your Data Visualization Needs
Data is easier to understand when it’s presented visually. But sometimes designers get wrapped up in the exercise of making something beautiful and forget to make it functional. Here are two things to keep in mind when creating an infographic
When Hiring, Evaluate Soft Skills for Hard Gains
Hiring, much like poker, has a human element that introduces risk no matter how good your prospects look on paper. If you’re looking to fill an open position on your staff, don’t forget to evaluate the soft skills that show you not just what your candidates can do, but also who they are.
Why It’s Nearly Impossible To Stay Off Big Data’s Radar
As it turns out, snooping federal agencies probably have nothing on private data collectors and aggregators. Their focus isn’t national security; it’s creating a profile of your likes, dislikes and behaviors to figure out ways to sell you stuff.
Sure, He’s a Hunk, But How Good Is Don Draper’s Click-Through Rate?
If you want to go into advertising, get a computer science degree.
Why? “Madison Avenue is increasingly a bastion of geeks: computer programmers, data heads and quantitative analysts,” The Wall Street Journal reported today. The merger agreement made last month between U.S.-based Omnicom Group and the French advertiser Publicis …
Meet the Low-Key, Low-Cost Grocery Chain Being Called ‘Walmart’s Worst Nightmare’
Retail analysts say the world’s biggest retailer has reason to fear a small grocery chain that’s based in Idaho and boasts a business model that allows it to undercut Walmart on prices.
Electric Car Market Gets Another Jolt: $5,000 Price Cut on Chevy Volt
The field of electric cars has been getting more crowded, and more appealing to consumers thanks to aggressive price breaks by automakers eager to woo more drivers to plug in. Amid the heightened competition, one of the electric …
Stores Cheer, Banks Fume as Judge Throws Out Fed’s Swipe-Fee Cap
Cats and dogs. Hatfields and McCoys. Whatever metaphor you want to use, banks and merchants are at it again over debit interchange fees. Experts say we probably won’t see a repeat of banks’ disastrous 2011 attempt to slap monthly usage fees on debit cards, but consumers could be stuck paying even more for products and services at big banks.
Big Data Is My Copilot: Auto Insurers Push Devices That Track Driving Habits
Increasingly, Big Data – make that Big Brother? – is in the front seat of your car, and is affecting how much you pay for auto insurance.
CBS Calls Time Warner Cable Proposal a ‘Sham’ — and Blackout Continues
CBS says Time Warner Cable isn’t “negotiating in good faith”
Vanity Fair: America’s Newspapers Are Getting Bought Up by Billionaires
Jeff Bezos, founder and CEO of e-commerce behemoth Amazon, has decided to use his personal fortune to purchase the Washington Post newspaper for $250 million. The news falls hard upon the announcement that another iconic American …