Blockbuster Is Closing Its Last 300 Stores

Ending DVD-by-mail service too

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Illustration by Alexander Ho for TIME

Blockbuster’s brick-and-mortar locations will be extinct by New Year’s Day.

Although physical Blockbuster stores have been few and far between, parent company Dish Network announced on Wednesday that it would shutter the doors of the last 300 U.S. stores by the end of the year and end its by-mail DVD-distribution service by early January.

“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” Dish CEO Joseph P. Clayton said.

Instead, Blockbuster will focus on streaming content to Dish customers.