[youtube=http://www.youtube.com/watch?v=pOwJOcp-Mxk]
For the 2011 Super Bowl, Groupon unveiled an ad that seemed to take a serious look at the plight of the Tibetan people and the threat their culture faces — only to turn it into a lame pitch for half-price deals on Groupon.com. The backlash Groupon faced prompted it to pull the ad and issue an apology, saying it wanted to draw attention to Tibet’s plight and didn’t mean to be offensive. “Groupon actually started as a collective action and philanthropy site,” the company said in a statement. “Collective action is in Groupon’s DNA and this campaign pokes fun at its own roots.”