Pinterest Can Drive Traffic and Sales to Your Website

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Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.

Businesses that cater to women and offer a visually appealing product are best suited to the fast-growing site, where users can share images, photos and videos that reflect their interests.

If your business meets those criteria, request an invitation to join from a user you know or from the Pinterest website and approach Pinterest as you would any other social networking site.

Use descriptive, keyword-rich text in your “About” description and “pin boards” so users can find you, and be sure to add your url and connect your Pinterest account to your Facebook and Twitter accounts for easier sharing. Post pictures on your site before “pinning” them to Pinterest so they’ll include a link back to your site.

And above all, remember that Pinterest is about users sharing interests, so act like a person, not a brand.

Adapted from A Guide to Pinterest for Small Business at Small Business Computing.