To capture any audience’s attention, you must frame your message properly. Whether you’re making a presentation, composing an email, or talking with your boss, here’s how to convey your idea:
- Start with what you want. Busy colleagues don’t want to wait for the punch line. Provide the most important information up front.
- Explain the complication. Give the specific reason for your message. What prompted you to deliver it?
- Connect to the big picture. Explain why your audience should care. Point out what is relevant to them and how it links to their goals.
- End with a call to action. Once you’ve set the context, reiterate what you need.
Adapted from Guide to Managing Up and Across.
