Wendy’s was on track to boot Burger King off its perch as the No. 2 hamburger chain in the country, so the King is fighting back by stealing a page from pizza shops’ playbook: In four test markets, the brand is offering home delivery for $2. Would you pay extra to get fast food at your doorstep instead of at the drive-through window?
Bloomberg reports that four suburban Washington D.C. locations (one in Virginia and three in Maryland) currently offer delivery. This will be expanded to 16 by next week, although there’s no word if Burger King Holdings Inc. will roll out the strategy at all of its 7,500 locations in the United States and Canada. Depending on the location, there’s an $8-to-$10 minimum for an order to qualify for delivery.
If you’ve ever driven fast food home only to be disappointed by a limp, cold or soggy meal, Burger King claims its delivered items won’t suffer from this problem. A company exec tells USA Today the brand has created “proprietary thermal packaging technology” that will keep food hot and crispy.
The company has set up a webpage that lets hungry customers plug in their addresses to see if they’re in an area that offers delivery — if you want your BK delivered, you have to live within a 10-minute drive of a participating restaurant. The restaurants offer delivery between 11 a.m. and 10 p.m. and won’t deliver breakfast food (including coffee), milkshakes or fountain drinks. According to USA Today, it will “try to deliver” within half an hour.