Founded: 2011
Membership: Undisclosed
Brand partners: 1,000+
President: Maria Renz
What makes the site different from its competitors?
“The 360-degree video for women’s and men’s products really brings the product to life and allows people to see how the garment hangs and other details. We offer free fast shipping and return shipping.”
How is the company able to bring designer goods at such lower prices?
“Fashion brands have a need to move through excess inventory at different times of the year, and we want to partner with them on that. They also are looking to build their brand online and market their brand to a new set of customers. We want to do some matchmaking at MyHabit with our customer base and these brands.”
What are your tips to consumers on nabbing their preferred choices, given the fact that things sometimes sell out quickly during flash sales?
“Make sure to show up exactly at noon (Eastern time). Be open to serendipity. It’s sometimes a surprise—what brands and what items will be there that day.”