Founded: 2007
Members: 5 million
Brand partners: 1,000
CEO: Paul Hurley
What makes the site different from its competitors?
“We put up a new store every day, with price points ranging anywhere between from $20 to $3,000—from an affordable wardrobe update to an investment purchase or a dream travel experience. But we anchor our price points in value. We offer our members the right product, at the right time, for the right price. And in particular, our curated sales—put together by our stylists and editors, such as ‘celebrity style,’ ‘office party’ and ‘fall fashion’—are very popular for members and the brands we work with.”
What are the best selling items for women and men?
“Cocktail dresses, tall boots, statement necklaces, cashmere, colored denim, satchels and totes, leather jackets, capes, cookware sets, iPhone cases, kids educational toys, e-readers and all things holiday.”
What are your tips to consumers on nabbing their preferred choices, given the fact that things sometimes sell out quickly during flash sales?
“We encourage our members to follow Ideeli in social media, on Facebook and Twitter. That’s a great way to know about special sales and get a sneak peek on upcoming events. It’s also good to log on early. Sales can be viewed at 10 a.m. E.T., even though you can’t begin to shop until noon. Shoppers can also take advantage of all-day shipping. Once you make a purchase, you can shop all day and only pay for shipping that one time.”